By adding our exclusive Atlas virtual travel card system to your office, you could save your staff 35 to 40 hours of work each month. These precious hours could be better used by implementing a staff-directed patient education system. This teaching initiative will generate more patients for your practice.

Designating a weekly health subject to educate patients about common conditions that regular chiropractic care can treat is another useful strategy. With our Generation 2 and 3 systems this tactic can be efficiently implemented. You can pre-program health messages for both the front desk sign-in monitor and treatment room sign-in screen (generation 3). They will see their name followed by a chiropractic health affirmation that prepares them for more information, when patients sign in at the front desk. The patient then continues to the treatment room and views another pre-programmed message that coincides with the first one. When you arrive at the adjustment room you can then further reinforce the information the patient has just received. With this system in place, you can be confident that your patients will be learning something new at each appointment.

These messages can be based on a new patient visit sequence, or categorized by weekly or monthly health subjects. By programming a series of 40 chiropractic health affirmations into our software, Atlas has made your job easier. choose all of the health affirmations, or some of them, or add your own. Many established options are available to send these messages to your patients. We will help you implement Atlas to fit your practice perfectly with our installation and on-site training.

This simple system can streamline your patient education program and keep your practice on track. Setting your practice on autopilot with an education program is a proven way to create consistent results. No other software application on the market today will help you set up and implement your patient education system, while providing efficient and proven front desk management at the same time.

The average chiropractic health assistant spends more time with your patient than you do. Imagine the following scenario: your waiting room is busy and your staff begins talking about the weekly health subject. The patients start participating and start a dialogue with each other and your staff person. This group discussion leads to a patient testimonial about a chiropractic success. Next, one of your new patients who is present and listening to the discussion, books his/her spouse for an examination because he/she has a similar problem. As you can see, this type of office patient/staff interaction creates a wealth of benefits for your patients.

Creating Atlas office moments not only builds referrals but also reinforces patient care and energizes office staff. With these results, and time for staff to educate patients, your practice cannot help but improve!

For Chiropractic Software visit Atlas Chiropractic System

At Family First Chiropractic we are dedicated to helping families achieve Optimal Health for life!

Combining the expertise and techniques of chiropractic corrective and wellness care, Dr. Joel Marley, Chiropractor and the Family First Chiropractic team are committed to providing Omaha, Nebraska better health naturally by teaching and practicing the real ideals of chiropractic.

You are assured of receiving only the finest quality care when you choose Family First Chiropractic through the use of new chiropractic equipment and technology. Their team and Dr. Joel Marley, Chiropractic Physician have a real concern for your well-being!

For Omaha Chiropractor visit Family First Chiropractic

For Chiropractic Software visit Atlas Chiropractic System

Welcome to the technology corner for this month. In a recent issue we addressed the importance of email and especially video email marketing. In this article we want to expand on that thought and give you advice on how to make your master email lead list.

We all see monthly or weekly email advertisements from popular retailers announcing product specials ranging from computers to furniture and even airline flights. These are companies that spend millions in print media and TV advertising. Now these organizations have become leaders in email marketing. We can set up a “chiropractic recipe for success” in email marketing and lead generation by simply observing what these companies are doing and why they are doing it.

Simply stated, email is the most affordable form of marketing today. Businesses are now shifting advertising campaign money and expending energy growing their prospecting email lists. Have you ever noticed that some sellers will ask for your postal code and email address every time you buy something? Especially when you make an online order, an email address is mandatory. Businesses are able to generate a sizable email database from what we call warm leads. These are clients that are already using their products or services or have enquired about their products. Some organizations buy email lists but they would be classified as cold leads. Why would you want to buy a list and advertise health products or services to someone that isn’t and may never be health conscious?

There are rules and regulations related to buying an emailing lists. Do your homework before you spend your hard earned cash on cold leads. As chiropractors, we have so many avenues to collect warm leads to create an email wave in your community. Only a bunch of chiropractors are doing it so be the first in your community to master the internet via email. Let me tell you about some of these gems that so few chiropractors are tapping into.

In order to build a chiropractic community awareness and promote their practice, a good number of chiropractors do outside talks or outreach events. You should be gaining crucial email addresses at all of these events. For example, if you do a screening, the potential new patient is interested enough in your service to stop and participate in the screening. Many times we are disappointed that they didn’t accept your offer for a discounted examination. What you do with that name will make all the difference in the world. Most chiropractors at best will send them a letter or a newsletter. If they weren’t interested then what makes you think they’re going to respond to a letter in the next two weeks? In order to keep that lead viable you need to stay in constant contact with them every single month until they do one of two things; sign up or ask you to stop sending them information.

The key is sending them relevant information that is communicated with cutting edge technology sent right to their home. We live in a world that is spending most of their leisure time watching TV, movies and surfing the internet and email. You need to communicate with them via email if you don’t have a huge advertising budget. A good video email campaign will not only keep you in front of your warm leads it will help you change them into new patients.

If you’re interested in a product but not ready to buy it could take months before you decide to make that decision and buy that item. The same concept applies to healthcare especially if they are in tune with crisis care. Potential patients might understand the whole concept of wellness as of yet, and until they have a crisis they might not be ready to use your chiropractic services. What happens if you lose contact with that warm lead and they have a health issue and decide to try chiropractic eight month or a year down the road? They might come to see you but your chances increase exponentially if you have been in contact with them over the previous months.

Collecting emails at exhibitions, corporate talks and outside events is a great way to grow your database of warm leads, but what if your practice style is driven mostly by internal marketing? Let them know you’re beginning a new patient education initiative that involves email and they are going to be receiving top class cutting edge videos on the chiropractic lifestyle that arrive in their inbox. If you communicate the importance of helping you forward these emails to friends and family you create a viral component to your email which is another subject in itself.

Asking your patients for emails is another great way to gain hundreds of emails. Create a huge buzz over a draw you’re going to have. The more email names they provide the more times their name is entered into the draw to win a brilliant prize. Imagine how many emails you’re going to collect by simply having a draw in your clinic. You can take it one step further and have your patients email their friends info introducing your new video email system. What a way to reach out into your community to spread the word about the chiropractic lifestyle and what an even better way to convert those leads to new patients.

For Chiropractic Software visit Atlas Chiropractic System

In your tech corner this month we are reviewing plenty of ways to grow practices using ‘viral marketing’ through technology and email. What exactly do we mean by ‘viral marketing’?

Everyone is now familiar with YouTube’s style of sharing, linking and searching for videos. It’s a straightforward concept that began with people uploading videos on various subjects for fun or entertainment and it spreads through the internet like a replicating virus does. Ultimately it has become a medium for organizations to post videos on the products or services that they offer. To be successful in this type of viral marketing, an international presence or a product that can be purchased or ordered online is essential.

What are some of the benefits of using this style of technology to advance your practice and market chiropractic? Provided they are positive videos that explain the concept of chiropractic and boost the chiropractic wellness position, videos will do a fantastic job to advance the understanding of chiropractic in the general public. That said, the likelihood of someone local searching chiropractic on YouTube, choosing your particular clinic and then booking an appointment is small to none.

Outside the confines of a practice, how does one begin using the internet and email for external marketing? There are many programs currently using email technology with auto responders to show and keep the communication lines open with possible clients. There are however, drawbacks to these systems; the doctor is responsible for initially developing the content to educate potential patients, or they sometimes use out-dated newsletter email techniques. We must remember that we live in a high-tech, video driven world with high expectations.

When was the last time you got a newsletter via email from Coca-Cola or Pepsi? These are organizations that spend millions in video-based advertising. Quite simply, video is the way to go, when it comes to influencing the public. What keeps these businesses at the top is the amount of time and money that they spend on marketing. Yes, they have the financial backing to spend on costly endorsements and expensive TV advertising. A single chiropractic clinic has limited marketing fund, and our associations are not spending millions to advance chiropractic in the public eye (and if they are it’s on a small local scale). We need to use creative ways to educate people using 21^st century technology and techniques that work, at a reasonable price point that any chiropractor can afford.

Although newsletters and mailings can still be inherently useful, as a profession, we must embrace newer technologies of patient education. People are used to being entertained and our new generation prefers visually-based forms of education. The idea of newsletters is to inform patients, and their friends and family members, on chiropractic. The hope or payoff is that they might come in and see you when they have a health problem as a result of having been sent your monthly newsletter, however the return on investment is EXTREMELY limited.

Let’s go back and explore the idea of video technology and the YouTube concept.

Are you using videos on your website? Or better yet, do you even maintain a website? High quality videos that fully explain the concept of chiropractic and the wellness lifestyle should be submitted on the website of any clinic trying to increase its income potential. Additionally, videos enticing viewers to seek chiropractic care for various health-related issues such as headaches, low back pain and neck pain could also be submitted. Chiropractic videos are a very useful way to educate the public at large and bring your website into the 21^st century. Services do exist that take this one step further and allow doctors to use emails on their websites by sending the potential lead a video email with a coupon or offer to come into their practice for a consultation. People are plugged into the internet and when they are looking for services they often do a Google search to find the closest chiropractic office. A powerful and promising website with superb video and video email lead generation will have that edge that places your clinic above the rest.

Why re-invent the wheel? Track down a organization that has developed high quality videos that will stream on your website seamlessly and effortlessly, rather then trying to create your own. Let these videos, with their individual messages, act to passively entice potential new patients through your door. In our next issue we will discuss video email automation.

For Chiropractic Software visit Atlas Chiropractic System

For Chiropractic Software visit Atlas Chiropractic System

Chiropractor Omaha highlights the top Chiropractor in Omaha each month and their selection for April 2009 is Joel Marley, DC. We selected Dr. Joel for his is commitment to helping Omaha residents achieve optimal health. Dr. Joel travels over 5,000 miles a year to optimal health and wellness seminars to bring Omaha and his patients the latest research for achieving peak health performance. His first professional degree is from the Fountainhead for Chiropractic in Davenport Iowa – Palmer College. His passion for Chiropractic began at the age of 10 when his father was in a car accident in which he fractured his neck. A chiropractor helped his father to regain his quality of life. This inspired Dr. Joel to share what saved his father’s life with as many families as possible. His practice in Omaha is committed to providing caring and superior care with that extra something. Dr. Joel lectures both locally and internationally providing inspirational health talks for companies, organizations, churches, and schools on the effects of poor posture on health and well-being. He is very passionate about helping today’s children in the Omaha local schools understand backpack safety, and performs many posture screenings at locally.

Dr. Marley, DC‘s care restores posture quickly and effectively and the results are long lasting. His corrective and wellness chiropractic office is dedicated to pediatric developmental care and adult health and wellness care. They provide measurable spinal correction and nervous system improvements through the use of Gonstead Corrective care.

Dr. Joel’s corrective care center is called Family First Chiropractic. Joel Marley, DC‘s committment to a vision of a healthier Omaha, NE can be equally seen in his Team of Chiropractic Assistants. Melissa is the “go to” person at Family First Chiropractic. She is Dr. Joel’s Chiropractic Technical Assistant helping with new patient examinations and keeping patients on track as they become healthier. Her primary focus is ensuring that all the patients at Family First Chiropractic receive top notch Chiropractic care – not just satisfactory – but such excellent care that they can’t wait to tell others about their experience! This is one Omaha Nebraska Chiropractor office that is easy to recommend! Omaha NE Chiropractor looks forward to watching Family First Chiropractic become the preferred Chiropractic Omaha Nebraska provider.

Dr. Joel and his team are fully committed to education. Their family wellness center offers state of the art digital x-ray and spinal nerve scans for expecting mothers and the younger members of the family. Family First Chiropractic holds a vision of a healthier Omaha, NE. Their passion for optimal health makes Omaha Chiropractic‘s decision relatively simple.

Omaha Nebraska Chiropractor commends Dr. Joel for his commitment and dedication and we look forward to seeing his accomplishments for years to come.

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Dr. Stephane Laverdiere, Chiropractor graduated from National College of Chiropractic in 1995 with a Bachelor’s of Science Degree in Biology and a Doctorate of Chiropractic, which marked his surge of enthusiasm to help his fellow chiropractic physicians. Starting a private chiropractic practice on the heels of graduating Chiropractic studies was an enjoyable and amusing time for him. he saw his practice continue to cultivate and as is common with all business this new growth sprung new challenges where he found it hugely tough to be efficient.

Over time this inefficiency lead to a reduction in his purpose and energy levels. They had reached the bottom when he made the decision it was time to make a change and he sourced a chiropractic practice management seminar. Following attending this specific discussion he recognized that he had invested years studying to be a Chiropractor and only a few weeks studying chiropractic practice management.

These road blocks in competence, time management and office procedures were preventing his office from reaching his objective, which he was very poised that he should have been able to achieve. He began questioning one of the most prominent questions a Chiropractor should ponder: How do I know my present chiropractic office management system is meeting our practice wishes and goals? He used up the the year after studying his chiropractic office management system and systems and answered some key questions: Do I have a integrated system to check my assistants from losing sight of patients? Does my present procedure make recalls and collections care free and fail safe? Is our chiropractic management software equipped with the compulsory tools to benefit my assistants work ably? Are my patients being learned about chiropractic every attendance, or are there missing parts in my chiropractic notes software? Is my time being used professionally and which tools would aid amplify my time?

After responding to these questions for himself he gathered that he needed a new key. He worked consistently with a number of knowledgeable experts in the capacity of computer programming and chiropractic notes software design for five years constructing the Atlas Chiropractic System. Not only is Atlas Chiropractic System an elite software system that every Chiropractor can use but it’s the most comprehensive chiropractic office software package accessible and is built to persist to advance as the wishes of the Chiropractor advances development. Atlas Chiropractic System is innovative in producing new products like Chiropractic Video Email letting you to send off 35 Chiropractic Video Newsletter to your clients families.

Currently Atlas Chiropractic System is used in a dozen countries and it is one of the quickest evolving chiropractic notes software available at this present time:

Atlas Chiropractic System helped him to organize

Each month Chiropractic Sioux Falls, SD reviews the top Chiropractors in Sioux Falls, SD and selects Chiropractic Sioux Falls’s stand out Chiropractic center for delivering the highest quality of service as our Featured Chiropractic Sioux Falls, SD Chiropractor. This month is awarded to Dr. Bryan Williams

Dr. Bryan Williams, DC

Dr. Bryan Williams is the fifth family member to become a Doctor of Chiropractic. He studied at Northwestern College of Chiropractic in Bloomington, MN. He currently practices in the City of Sioux Falls, SD, where he lectures locally for companies on the health effects of posture, in the Sioux Falls, SD public schools on backpack safety for children, and hosts many local wellness workshops to help increase public awareness to the importance of good posture.

Dr. Williams specializes in corrective and wellness care which is very different from “pain relief” or “patch-up care,” called Chiropractic Bio Physics. Dr. Bryan’s adjustments and exercises regularly corrects posture quickly and effectively.

Dr. Bryan Williams stands out for his commitment to education and the highest standards of both corrective and wellness care. Dr. Bryan Williams, DC, has built a state of the art health center at Dakota Life Chiropractic. Dr. Williams is supported in his efforts by his wife and chiropractic assistant Connie Williams.

Instruction is the Key – Wellness is Achieved!

Bryan Williams, Doctor of Chiropractic and Dakota Life Chiropractic bring a new meaning to education. At Dakota Life Chiropractic they make learning about your health and how you heal not only enjoyable but a fun experience. Dr. Williams‘ Optimal Health Workshops called “Half-Hour to Health” are held every week at Chiropractic Sioux Falls, SD Doctor of Chiropractic of the month office. These classes provide inspiring messages for healing.

Dakota Life Chiropractic is very easy to find. You can view Dakota Life Chiropractic on Google Map and read what others have to say about Chiropractic Sioux Falls Doctor of Chiropractic of the month Dr. Bryan Williams, Chiropractor or visit their Healing Breakthrough’s on the web www.dakotalifechiropractic.com and listen to the patients at Chiropractic Sioux Falls Doctor of Chiropractic of the month are saying.Bryan Williams, Doctor of Chiropractic is the Chiropractic Sioux Falls choice!

For improving your Chiropractic Office we suggest Chiropractic Paperless System and Chiropractic Educational Videos for efficiency and education.